Benefits of an Explainer Videos in 2023

In today’s competitive environment, it is more important than ever for businesses to have a strong online presence. In order to achieve this, many marketers are turning to an Explainer Video as a creative and innovative way of explaining their product or service in a clear and concise manner. This blog post will discuss the benefits explainer videos in 2023.

Offers a Clear Explanation:

An Explainer video is simply put – it’s an explanation of what your business does and how your product solves your customer’s problems. All wrapped up into 2 minutes or less. For those who don’t know about you yet, they can learn everything from start-to-finish without having to read through pages of text or press play on a video that could be 10-minutes long. This is the best way to tell your company’s story in an innovative and creative manner while also giving your viewer everything they need to know about you.

Easily Accessible:

With an estimated 74% of web traffic coming from videos during 2021, it has become essential for marketers to have their products explained through an engaging, fun piece of content that will grab viewers attention. An explainer video allows you to see results faster than ever before by targeting your potential clients. You can easily communicate complex ideas using animation which makes it easy for anyone watching to understand. Even if they don’t have any prior knowledge of your product or service.

Connect with Your Customers:

You can’t afford to miss out on potential new clients because you were unable to explain your service in an engaging way that speaks directly to their needs as a customer. With the world of business becoming more and more competitive, it’s now essential for organizations of all sizes to have this type of video at their disposal so they can stay ahead of the competition by explaining what makes them unique and why customers should choose them instead of competitors.

What’s the benefit of an explainer video?

If you’re a business owner or marketer looking for brand exposure for your product or services, an explainer video is key.

• An explainer video is typically no more than 90 seconds long and can include a voiceover and music along with animation, depending on the product and goals for the video overall.

• Explainer videos are great for grabbing and maintaining a customer’s attention. Especially if they have a difficult time fully grasping the nature of the product and its benefits.

• There are a myriad of different interesting ways to use explainer videos to benefit your company.

Grab the attention of your viewers

There are millions of different videos available on YouTube alone. You need something that’s going to stand out with only a few seconds to catch the viewer’s attention.  An explainer video is not only informative, but it does have more mass appeal than some other types of self-promotional content.  

It doesn’t matter what industry you’re trying to gain exposure for. Everyone wants more customers, so they’ll stop on any type of targeted video that grabs their attention in order to learn more about what you have to offer.  Explainer videos are perfect for this exact use!

What do explainer videos work best for?

Whether you’re launching a new product line or rolling out new features to an existing product. Explainer videos are always the best choice.  Just like with grabbing the customer’s attention for brand exposure. You need to give your audience a clear idea of what is being introduced and how it will benefit them.  Explainer videos are a very effective way to do this!

Bringing about change

There’s nothing more powerful than good marketing that really reaches its audience.  A video is something people actually want to take time out of their day to watch. If you can combine that positive attitude behind promotional videos with some sort of “call to action” at the end, you’ll have people waiting for whatever it is you’re introducing next.

Introduce your business, software or solution.

This is the original, most widely known use of an explainer video. This type of video can familiarize potential customers with your brand. It can also serve to introduce your software and prompt people to learn more about it.

Perhaps the most famous explainer video, which was made for Dropbox, served to rocket the business from a small start-up to a multi-million dollar company and household name that we all know today.

Promote your brand

Video is a great way to communicate with your target audience and create trust. These days, people tend to value personal recommendation over corporate advertising. A stylized explainer video can help you promote your business instead of just telling people about it. It helps build a more positive image of the company through its branding power.

Recruit and motivate employees & integrate new team members

Explainer videos can be made—or even repurposed—to be used internally. We previously collaborated with Data analytics firm Truata.  The company – set up by MasterCard and IBM – aim to help companies carry out data analytics in compliance with the new European privacy regime. The regime has been overhauled with General Data Protection Regulation (GDPR), in mind, which tightens the rules for companies which process personal data. 

Increase landing page conversions

Do you want to increase conversions on your landing pages?

There are many ways to do this, adding an Explainer Video is one of them. Here’s what you should know about adding Explainer Videos to Landing Pages:

1. Improve User Experience

Explainer Videos are short, simplified videos that explain how the product or service works in less than 2 minutes. These are usually embedded on landing pages to help improve engagement rates. The video should be well-timed with the page’s message and overall purpose which is why it should produce a sense of authenticity that convinces viewers to take action.

2. Increase Trustworthiness

According to Dr Dale Wrigley, Associate Professor at UTS Business School, “The old saying ‘a picture says a thousand words’ rings true when you consider the amount of information our brain processes from an image in just 13 milliseconds – far faster than any other type of visual.”

3. Increase Traffic

Explainer videos are proven to boost traffic, conversions and time spent on landing pages. This is because people find it easier to watch a video than read lengthy content. Videos have also been proven to increase engagement rates up by 80%.

4. Boost ROI

Explainer Videos are proven to boost ROI by ensuring that your website visitors take the intended actions once they’ve watched the video. According to Jake Reni, Conversion Rate Strategist at Catalyst, “Videos are extremely effective for e-commerce websites as they help customers make buying decisions quickly.”

Promote your company on social media

Explainer videos can be added to your Facebook page. Used in a Facebook ad campaign, pinned to the top of your Twitter feed, or added to a company channel on Youtube. Instagram Video is a wholly new and innovative way to catch potential clients. Don’t forget to take advantage of social media to increase your brand exposure. 45% of consumers watch more than an hour of videos on Facebook and Youtube weekly.”

Create custom video content that will engage viewers with informative tutorials for products you offer or services you provide. With the right marketing strategy behind it, video has been shown over time as being one of the most effective methods for increasing conversions.

Company announcements and software updates

Sometimes the use of a punchy explainer video is just what is needed to motivate a team and introduce new in-house changes.

If you’re a business owner or marketer looking for brand exposure for your product or services, then you know that creating engaging content is essential.

But what if you don’t have the time or resources to produce quality content yourself? That’s where Animation Explainers comes in. We create high-quality explainer videos that help businesses capture attention and drive conversions.

Our team of experienced animators will work with you to develop a video that captures your brand’s essence and communicates your message in a clear and concise way. So if you’re looking to stand out from the competition, Animation Explainers can help.

Animation Explainers develop innovative video content to help complex businesses simplify and delivery their message across to potential clients and staff.

Explainer Video Benefits, Wrapping up

If you are struggling to make more sales, it may be because your marketing strategy is not reaching the right audience. Though there are many factors that could contribute to this problem. One possibility is that you haven’t been prospecting in a way that aligns with your customer’s buying behavior. We want to help! Contact us today and let us know how we can assist you.