Fundraising Explainer Videos
What is a fundraising explainer video?
Nonprofit organizations do remarkable work to bring about positive change in the world, but must rely on donations to keep their missions active. As a result, it is arguable that charities depend more on powerful marketing campaigns than any other industry.
You can use a variety of content marketing strategies to grab the attention of your audience. Animated explainer videos can be a great way for a non-profit organization to convey a meaningful message to a wide audience. They can be useful tools that enable institutions to communicate complex concepts in a concise yet memorable package.
The best part? Video’s capacity for shareability makes it a forerunner for charitable organisations since they can gain larger audiences from less work and expense. Videos make it easy for you to share with the world all of the benevolent work that your charity does, as well as explain to the public how their donations and commitment to volunteerism can help.
Finding a way to gain interest and commitment is essential for organizations whose funding comes entirely from outside sources. Through apt use of storytelling, animated explainer video can resonate through building on common experiences of the viewers and thereby attract viewers and boost engagement.
Client: Blossom Finance
Some of our fundraising explainer video content…
Are you ready to create your own animated explainer video?
Why our animated fundraising explainer video content is so effective and engaging?
Adding animation to conversations can help create more conversations. What does your brand stand for? What are it’s values? Paint the picture with an explainer video from Animation Explainers.
As humans, we all embody a mixture of emotions as well as beliefs. Explainer videos are a perfect medium to connect with different audiences with varying values.
You can also share a story about how your organisation or campaign started and how it can change the lives of people around the world. Non profit organisations can use video to promote themselves consistently. When institutions utilize animated video, viewers can quickly gain a sense for why the organization exists, why it is important due to the help it gives to communities, as well as the core values it stands for.
Written mission statements are powerful, but people are more likely to be inspired by an animated video that succinctly explains the ideas behind the organization through aesthetically pleasing visual means.
It may be difficult to understand your non-profit organisation’s founding principles, depending on the sector in which it operates. It can often be the case that organizations deal with issues that appear inaccessible to potential donors. Animated video can help bring these concepts closer to home in the eyes of the public and, as a result, encourage participation in the cause. Animated video allows your group’s message to come through loud and clear, without any confusion.
Because of the animated video’s diversity, it can be used in different venues, on different devices for a range of audiences. Videos can be inserted in presentations, posted online to be shared, or sent via email, making them a reliable engagement tool that has low potency to fail.
By creating an emotional story-based video that touches people, you will likely compel them to care about your issue, and even share it with their own personal social media following. If you want to find more about shareable content with viral-potential, read our article on Stepp’s model for marketing. Animated video can go far further than gaining attention towards your cause. When used correctly, the content can even convert the public into advocates for your mission.
KEY BONUS: Remember that videos are evergreen content. It has a long shelf-life and can be edited or repurposed, so it will save you both time and money down the road.
Why would you work with us?
The Animation Explainers team takes pride in colliding quality results and overall efficiency in whatever we do. We have an extensive portfolio of examples within the nonprofit sector.
We understand that you need professional expertise to assist you with telling your story authentically, and in a manner that delicately conveys your call to the public for support. We will hold your hand from the early brainstorming stage of ideas to crafting of a gripping script, all the way to sound design selection and animation. We manage the task for you so you can have more time, lots of fun and most importantly, you can focus more on other fundraising needs of your organization.
Fundraising videos allow non-profit organisations to secure the funds they need to continue their vital work.
That’s why creating an animated explainer video for your campaign can help you achieve and even exceed your goals even faster than you thought possible.
If you have innovative ideas you want to share with others, animated explainer videos allow people to learn and understand specific topics that are important to your cause. Videos can help you educate wider audiences on the importance of your mission, highlighting the need for support and the positive impact of all that your work has already achieved.
There are many causes that are difficult to comprehend. Other topics can be sensitive or relate to complex issues that the general public may not be familiar with. Animations have the unique power to explain complex concepts in a coherent and memorable way to provide people with a sufficient foundation from which they are more likely to connect with the cause.
What we do
At Animation Explainers, we create many different types of explainer videos. Brand videos, promotional videos, 2D/3D animation videos, how-to videos and business case study videos, and more. Give us your idea or a demo and we will start it from there. Trust in our process and requirement’s gathering to come up with the recipe for a quality bespoke video that will truly capture your organisation’s mission statement.
We will help to deliver a powerful video that can help you move the needle to succeed in your fundraising marketing campaign. We have worked with clients on a global scale to produce content within this sector, with our main goal remaining the same: to bring a seamless experience for our clients and produce a final video that they are in awe of and proud to share.
How we do it?
Let’s talk and brainstorm about your ideas and your business. Find what is the best solution for your needs of the project. We will do a complete assessment of your ideas, the projects needs and any expectations you may have. We also identify the right approach, brand attributes and audience retargeting.
We’ll find the right tools for your project. Write the script, design the storyboard, start your voiceover, choose the music and sound design and create a motion board for your target audience. Simple and easy.
Finally, your video is done! We deserve a celebration! We can celebrate over pizza and beer! What do you think?
Meet our creative team
Hugo (our Project Manager) and Hannah, our (Content Writer), will guide you through our initial requirements call process, helping you with all of the creative aspects associated with making a killer explainer video. This is to make sure that every animated explainer video project sees a happy customer on the other side, with work meeting the optimum standard and expectation of the client each and every time.
They are working with clients all over the globe to create bespoke and timely animations that are setting a new industry standard! All of our team are resourceful and busy in overseeing the business strategy of the company and the efficiency of their work.
