Video ads are a type of video that promote products and services to reach a wider audience. Typically, a video ad can be as short as 30 to 60 seconds or even as long as 2 minutes. The quicker you can grab the attention of the customers, the better. Video ads can be used to engage your customers in different ways on Youtube, Instagram stories, emails, commercials, etc. It allows you to target audience and boost awareness of your brand.
Here’s how to create & launch an awesome video ad: keep it short and personal, get to the point quickly, and pay attention to the context. This is how we roll at Animation Explainers!
The different types of video ads
There are different ways on how you can use video ads, depending on your niche or brand category or if you know where your audience are available.
Let’s be real here: you have never been online if you don’t know what Youtube is. It’s hot. It’s loud. And it offers a lot of variety from entertainment to educational videos, from tutorials on how to cook a perfect omelette. Also, that’s why marketers use this platform to place their ads and campaigns. It works and it’s very effective.
Facebook video ads
With over millions of population, using video ads on Facebook is a no brainer. It’s the perfect opportunity to bring your business to Facebook. It has a huge market. If it’s done right, you’ll find out how powerful can your video ads become. We worked on a whole campaign with PumaPay in Cyprus focused on Facebook Ads and it was an outstanding success.
This is another way to reach and interact with your customers or audience and at the same time inspiring them to take action. Instagram also showed that one-third of the most viewed stories come from businesses, and one in five stories gets direct message from viewers.
Email nurture sequence
Using video ads for emails is excellent way in introducing and explaining your product simultaneously.
Screens At Events
This refers to physical events like conferences, trade shows or exhibits through which you can use as a chance to feature your product and show them exactly how it works while people are coming in and out of the place and without you having to engage with them.
It doesn’t matter whether on local or national broadcasting. Even though it’s the most classic way of doing adverts, many businesses still do it. TV ad campaigns or those that are featured in local cables still reaches wide audience; but take note also that the media marketplace is changing.
Why video ads are helpful for your business?
They boost customer engagement.
Videos help inspire your customers about your product or service in the best way possible. It’s fun, creative and attention-getting. Make sure that it ties into your core product or service and will encourage your customers to get to the final stage of the funnel: purchasing decision.
They capture attention early.
The average view duration per video drops off at around 90 seconds or even as early as 30 seconds, so video ads are perfect to keep the audience’s attention span. It has to be short but interesting, target based and relevant.
They help deliver messages clearly.
Whether sound is off or on, the message of the brand is still clear. That’s a great video ad. It doesn’t rely on the sound alone or the visuals.
What you need before creating a video ad?
Set a goal. The first step to creating a marketing campaign is to define your objectives or goals. And it has to be clear and specific. This will provide your business a structured framework. Make sure you have them and you’d be able to complete them at a given timeframe.
Know your target audience. Look at your current customer base. Know your audience’s demographics, behaviors or interest, environment, needs, even their expectations. This is where you look at the actionable and practical ways to understand your customers more.
Create a plan. This includes more than assessing your budget, but also looking into how you can maximize your content or video marketing strategy. Start narrowcasting, measure concrete KPIs and make sure you provide your customers with quality and value.