VSL stands for video sales letter: a video that does the job of a written sales letter. It walks one viewer through a problem, your solution, proof and an offer, and ends with a single call to […]
**”Kurzgesagt” is German for “in short” or “in a nutshell” (literally “shortly said”). It’s the name of a Munich animation and design studio founded by Philipp Dettmer, best known for its YouTube channel Kurzgesagt – In a […]
A walk cycle is a short sequence of frames that loops to show a character walking, so you don't have to animate every step again. It's built from four key poses (contact, down, passing and up) for […]
How to cast and brief an explainer video voiceover: tone, accent and languages, how long your script will run, a copyable VO brief, recording, usage rights and human vs AI voices.
Claymation, also called clay animation, is a type of stop-motion animation where characters and sets are sculpted from a soft, non-drying modelling clay such as plasticine. An animator moves each figure by a tiny amount, photographs it, […]
What goes into an explainer video storyboard, how it differs from a script, style frames and an animatic, a copyable frame template, a worked example and the checklist we’d use to review boards.
When is a 30-second explainer video the right call? About 75 words, one idea, the platforms that reward short, a second-by-second structure with a sample script, and why 30 seconds isn’t half the price.
How we write explainer video scripts: the five questions to answer first, seven steps, a two-column template, a filled 60-second sample script and a words-per-second timing table.
A buyer’s guide to explainer videos: the types (by job), the animation styles (by look), how long to make them, how they’re produced, what drives timelines and cost, and story ideas you can brief.
Most explainer videos should run 60 to 90 seconds. Here’s the data behind the rule, length by use case, script word counts, real runtimes from our portfolio, and how length affects cost.
Animation Explainers is an explainer video company — a specialist animation studio that turns hard-to-explain products and services into clear, conversion-ready films. We script, design, voice and animate custom 60–90 second explainers for B2B teams in SaaS, […]
A prospect lands on your product page. They have about ten seconds to decide whether your software is worth another click — or whether the next tab in their comparison set looks easier. A SaaS explainer video […]
