Finance & Fintech Animation Videos

What are finance / fintech animation videos?

Videos in this industry tend to be 60-120 seconds long, but it tends to be the case that the shorter the video, the more effective. Financial institutions and fintech start-ups often use animated videos as a means of describing complicated concepts, processes, and technologies to both potential and returning customers.

Modern financial institutes are constantly looking for creative ways to gain traction in one of the most complex and fast-paced industries of today. With a dynamic shift from traditional to technological methods occurring, digital marketing strategies are becoming the new trend. Explainer videos engage your audience about a tricky and technical concept. Does your financial entity find it a challenge to explain its products and services to the modern consumer? In a vast industry such as that of finance and technology, an explainer video can be a great tool to clarify your products and services to potential customers, as well as build their trust with your brand, encouraging clients’ own trust in their asset investments with you. The right explainer video will showcase your financial offering with both visual design and a narrated message viewers will easily understand.

Get in touch to see how we can help you

See some of our finance animation explainer videos here

We have worked with various finance / fintech companies like Data Interconnect, CUNA Mutual Fund, WCM, and Blossom Finance among others in our vast portfolio. These companies have one thing in common: they introduce their services & build trust with their customer base. Take a good look at some of our work below.

Use InCol2:19s

Blossom Finance1:10

Banqsoft V42:04

Finance Animation Video Case Studies

EBB Group

EBB Group is a 26 year old national investment banking firm focused on sell-side mergers and acquisitions with private companies

The client wanted to convey in their 90-second explainer video that they were a unique institution within their market, having the perfect blend of real-life experience and years of industry expertise.

The purpose of the video was to educate potential customers on their services and encourage them to choose them as an investment partner.

Often with financial explainer videos, it can be the case that the concept is extremely difficult to not only illustrate but explain in a succinct manner.

The client was satisfied with the video produced by our team at Animation Explainers, and they found multiple ways to leverage it via different platforms. We were consistently communicative, organized, and timely. Additionally, we quickly understood the client’s complicated product, which helped us produce a stunning video promptly.

Client: EBB Group

Deliverables

Website: www.ebbgroup.net

Green Harvest

Green Harvest Asset Management provides innovative, tax-beneficial investment solutions and services to help clients achieve their goals.

Taxes take a huge amount out of return money. Green Harvest takes a fresh approach and provides broad exposure to the stock and bond markets. Their strategies utilize exchange-traded funds or ETFs from sponsors for lower cost tax efficiency.

The finance market is one that can be tough to put an engaging spin on, but we worked hard with Green Harvest to ensure that their vision was met in a tone that spoke to their market.

Green Harvest were impressed with our flexible services and bending to their needs in a complicated market. We really enjoyed the project.

Client: Green Harvest

Deliverables

Website: www.greenharvestam.com

WCM

WCM is an independent asset management firm that is motivated by a spirit of broad-based employee ownership

The firm have worked hard to build and maintain an organization that nurtures excellence and innovation. It was extremely important that we captured this impression within our video.

The video’s purpose was associated with the onboarding of potential new employees. Since beginning Animation Explainers, we have found this type of content to be a popular request. Financial institutions such as WCM use explainer videos to feature effective learning goals and familiarize staff with the orientation process. They can be a versatile tool for training on topics such as company culture, administrative procedures, compliance, onboarding, and much more, and in this case, an invitation to come and work for the company.

Client: WCM

Deliverables

Website: www.wcm.ca

Why do finance / fintech explainer videos work?

In recent years, finance and technology have collided to create a huge shift in the finance industry. Fin-tech is an extremely fast-paced intersected industry in which companies must be quick to change with the times to keep up to speed with new innovations.

Let’s face it: the thought of introducing financial innovations, ideas and products to a consumer base who is not up to scratch with the latest technical trends is an intimidating one.

Whilst some may argue that animated video is too jovial a medium to be used within this space, we believe that they can be highly effective tools due to their playful nature, versatility and conversational tone.

There is no doubt that one of the biggest benefits of the animated explainer video is that it is a brilliant educative tool. This comes in handy within the fintech industry, which is populated with an abundance of highly technical jargon and complicated concepts to get your head around. For this reason, the animated explainer video could be a vital tool in your customer onboarding process since customers can learn quickly and effectively what your company has to offer. You may also consider using this type of content for internal training, since staff can be both educated and entertained at the same time.

Animated videos can be the perfect content format for description of complex financial concepts since they allow for the breakdown of information into easily-digestible frames.

In the fintech world, there is now a release of many new digital products and solutions that can be difficult to convey in a product demo. Animation can combat this hurdle with its capacity to go further than what is possible in real life, boosting your online marketing strategy and ultimately helping you gain more customers.

In a shift into a digitally dynamic world, prove that your company is an early adapter with a suave explainer video to introduce your own financial products through digital marketing platforms.

Why work with Animation Explainers?

Why not invest in the impactful appeal of the animated explainer video?

Our team at Animation explainers deliver quality results specific to your industry needs, with a quick turnaround and overall efficiency from start to finish. We have helped a multitude of financial institutes and fintech start-ups, researching to find their core message and working to make it resonate with their target audience.

We have an extensive portfolio of worldwide clients from which you can gain a sense for our credibility as a team of animating, storytelling experts.

We have a simple, easy and efficient process.

We provide a seamless experience for our clients with our golden-standard process and wonderful in-house team.

Requirements:

We sit down and discuss your ideas and your business, and see what is the best solution for your needs. Our team will do a complete assessment of your ideas, the project’s needs, and expectations you may have through our requirement’s gathering process via a call. We will establish your target audience and business goals to work towards delivery of an exciting storyline you are 110% happy with.

Creative Process:

Once both parties are clear on what is required from the video, it's time to bring your ideas to life in our scripting stage. We have a team of storytellers who will capture your tone of voice to convey your brand concept and marketing strategy. With the script as a foundational building block, from here we can craft the animation storyboard, start your voiceover, choose the music and sound design. Finally, we will inject life and motion into our sketches to create a beautiful animation that totally captures your unique vision.

Revisions:

We pride ourselves in our personal communicative approach with each individual client, working with you collaboratively throughout the process in order to fully capture your intended vision. However, the final step of our process is to fine-tune any revisions you may have before rendering the final creative output.

Meet our creative directors

Animation Explainers is originally from Dublin, Ireland but we have worked with clients from other countries like UK, US and some in Asia. Our creative team directors, Dylan and Aaron are very passionate in helping everyone with the creative process in the making explainer videos. They are both resourceful in overseeing your video production and have worked on hundreds of video projects in the past.

Aaron Connolly’s passion for marketing trends, technology and efficient processes is shown in making sure that the whole video explainers runs smoothly for every single client. Aaron always makes sure that clients expectations are delivered with ultimate satisfaction and a very seamless experience for all involved.

Dylan is our in-house creative director. He nurtures our relationships with clients on a daily basis to make sure every animated explainer video project runs on time and everyone is happy with every step of the process. He runs the daily operations of the Animation Explainers to ensure every work meets the quality standard and optimum expectations of the clients.

We have created hundreds of explainer videos and that helped us acquire and develop the skill of storytelling, we are the best explainer video firm out there for simplifying and explaining complex business ideas effectively through animation. With Animation Explainers you’ll have a structure and a solid basis that is clear and on point to make sure that your message and brand is portrayed in the best way imaginable.