What is a training video?
A training video is a video that is used to help someone learn a new skill or how to do something. Training videos can be useful for businesses because they can teach employees new procedures or how to use new software. Training videos can also be used to train customers on how to use a product or service.
Learn how to create training videos here.
There are many different types of training videos. Some are just a person talking and explaining what they are doing, while others use animation or screencasts to show the viewer what they need to do. Training videos can be any length, but most are around five minutes long.
Training videos can be created in-house or you can hire a professional video company to create them for you. If you decide to create them in-house, there are many tools and software that you can use to make the process easier.
Take a look at our article on training video software here.
Training videos can be a great way to improve your business’ efficiency and training new employees or customers is easy and cost effective.
Brands we have worked with…
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CUNA MUTAL – 10:42s
Types of training videos
Sales training videos
Sales training videos are effective for learning new skills, developing your talent or expertise, and finding some good inspiration. Sales can be less difficult and exhausting if you use powerful training videos. Sometimes, if you are not that great in speaking but you are creative in your videos, you can use that to get the attention of your audience and make your video fun.
Sports training videos
Athletes and sports enthusiasts can use training videos in their events and their activities. Videos is an effective way to highlight their hard work and diligence in what their doing. It can also motivate and inspire them to learn.
Corporate training videos
Corporate business use videos to feature effective learning goals and integrate the orientation process for staff. These videos include orientation trainings on topics such as company culture, administrative procedures (computer logins, extensions, email setups, etc.) It aims to help staff or company members learn how to execute the basic and the complex tasks in the company, and to make sure that they are going to be productive, effective and efficient in their role or job.
How can training videos help you?
Boosts you’re branding.
Marketers use videos on their website to build trust with other professionals and businesses in their niche or industry. Not only will it help you boost engagement and drive traffic on your page, but also it can help you create more awareness in your brand. Plus, videos are shareable and easy to distribute anywhere. You can use it in emails, social media or landing page.
Generates the interests of the audience.
Regardless of the category of your audience, be as creative as you can with your training video. It has to be informative but also don’t forget to add some fun (not ridiculous fun). Use funky or upbeat music, live visuals or effects to make it more interesting. Those who use videos in their presentations gets more response and conversions.
Useful in business for demonstrating how to plan your objectives.
For example, in the medical field, these professionals use training videos and simulation to help them prepare in real-life emergencies. Videos can also be immersive and interactive.
Provides value to the customers.
Through videos, you can create a solution and explain it clearly to your audience. You can help your customers or the audience make smart decisions. Don’t forget to make more emphasis on providing clear information about your brand, what are the benefits they can expect and why they should buy your product over your competitors.
What makes a good training video?
There is no one answer to what makes a good training video. It depends on what you’re hoping to achieve with the video and who your audience is. However, there are some general principles that can help make your training videos more effective.
Clarity and conciseness are key. Your viewers shouldn’t have to strain to understand what you’re saying or what you’re trying to demonstrate.
Organization is also important. A well-organized video will flow smoothly and logically, which will help keep viewers engaged.
It’s also important to be engaging and interesting. If your viewers are bored, they’re not going to pay attention to the content of your video.
Learn more about what makes a good training video
What you need to do before creating a training video?
Set a goal. Before creating a video, you must have a marketing objective or goal. What do you want to achieve? Do you need more traffic to your website, create more awareness or you just want to make more connections. Operative word: more. Make your goals specific, measurable and as clear as possible. And always aim for something more. Once you have accomplished your goal, aim for something bigger.
Understand your demographics.
Once you have your goal, know your audience. Know about their interests, behavior, age or location, and even the things that they hate when they are attending a training. Understanding your audience is the key to a successful business.
Create your master plan.
Once you’ve got things set up, find a good inspiration for your video. And maybe an expert team that can help you with that. Video creation is less difficult when you plan it carefully and thoroughly. In every stage of the process, make sure that your goals, values and inspiration comes across in the video. After all, the video will not only represent your brand or name, but most importantly, it will help the audience learn and interact.
