Software Explainer Video

What is a software explainer video?

How do you market your software succinctly?

Various softwares are built and created related to productivity, creativity or just to ease communication process. There are also softwares built for professionals and businesses depending really on the needs and demands of the software marketplace. The way you market your software has to be understandable, relatable, and easy to use. As a software developer should be able to explain it to your target audience effortlessly. This is your sales pitch and a way for the wider audience to get a grasp of your new product/service.

A software explainer video, typically around 60 to 90 seconds long. Describes an app or product, it’s useful features and the benefits to users in a clear and simple way. It is a highly engaging and a fun way of marketing the product. Moreover, research shows many successful results in using explainer videos such as increase in brand exposure, reach or engagement and conversions.

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Client: Data Interconnect


Our 60 Second Software Video within the Financial Services space

Data Interconnect’s Corporate Animated Video Project

We worked with Data Interconnect in the UK. A SaaS company whose goal is to empower businesses to reduce costs, improve efficiencies and increase cash flow. We had an exciting time collaborating on their software explainer video. From strategy phase down to the animation production. They found us extremely professional and easy to work with. Overall, we did not only help deliver the results they expected but made sure they had a thoroughly enjoyable experience with us all through the process.

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Why software explainer videos are so effective?

Explaining complex concepts (like tech or software) can be a struggle even for some businesses and professionals. It is very hard to explain your own product and service in layman’s terms if you have been working on this in depth for a long period of time.

It can help make your software accessible for your target market, as well as help them to familiarise themselves with your product. Most people are now are using smartphones to access information so creating an explainer video that’s available and very convenient makes it easy for you to promote your software and catch people at the right time to peak their interest. See the work we did with Hire Up Online, this is a great example of what we can do for you.
It can explain the features or specific functions of your software, including the benefits to your target market. You can describe the processes on how to operate your software in a lengthy content or bullets and still your customers may not understand how it’s done. But with explainer videos, you can use cool things like a demo or motion video with animated characters. See the work we did with We saved our clients time and money in comparison to when you hire people to do a demo of your software, which can become updated and too corporate over time.
Explainer videos quickly distills difficult concepts and ideas, and simplifies it so your target market can easily comprehend or understand. Understanding software jargon can be difficult without support images or visuals but with explainer videos, you can create demo videos, animation, personalised and customised to your target audience. The sky really is the limit with Animation Explainers.

Imagine many things that Animation Explainers, our process and the overall explainer videos can do for your marketing strategy. With the right tools, resources and thorough planning, you’ll surely be able to deliver your message correctly and effectively to your audience, wherever they may be.

Are you ready to create your animated explainer video?

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Why work with Animation Explainers?

Our team at Animation Explainers continue to provide quality results, good turnaround and overall efficiency in our services. We love collaborating and co-creating with individuals, professionals and businesses in bringing creative ideas through explainer videos wherever you are worldwide.

We understand professionalism, and we make sure that it is seen in all our works.  From writing the script to sound design and animation, we simplify the task for you so you can have more time, lots of fun and most importantly, you can concentrate more on other needs of your business.

We have a simple, easy and efficient process.

Whether you’re an individual or a business, we enjoy collaborating ideas with everyone. We work globally with different individuals, professionals and organizations from around the UK, US and Asia among others. We provide seamless experience for our clients.. with our easy and efficient process.

If you’re ready to talk to us about your needs, we are available 24/7 from Monday to Friday. We will reply to your queries and needs as quickly as possible. You may reach out our team through Skype or LinkedIn at your most convenient time.


We sit down and discuss your ideas and business, and see what is the best solution for you. We will do a complete assessment of the project needs, your ideas and expectations. We call this the ‘Requirement’s Gathering Process’. We also identify the right approach, brand attributes, audience targeting, etc.


Once we’ve discussed the project needs and requirements, we find the right tools for your project  then start creating your explainer video through animation. We write the script, design the storyboard, start voiceover, choose the music and sound design.


Lastly we have the Revision’s Process. We do a free round of revisions to make sure we fine tune everything before rendering the final creative output. You can add all your input and timestamps of what you need changed into our handy documentation to ensure quality and a top notch explainer video.

Meet our creative directors

Animation Explainers is based in Dublin, Ireland but we have worked with clients from anywhere across the world. Our creative team directors, Dylan and Aaron are very passionate in helping everyone with the creative process of making explainer videos. They are both resourceful and busy in overseeing the business strategy of the company and the efficiency of their works.

Aaron Connolly’s passion for marketing trends, technology and efficient processes is shown in making sure that the whole video explainers runs smoothly for every client. Aaron always makes sure that clients expectations is delivered with ultimate satisfaction and seamless experience.

Dylan, the in-house creative director, nurtures our relationships with clients on a daily basis to make sure every animated explainer video project runs on time and everyone is happy. He runs daily operation of the Animation Explainers team to ensure every work meets the quality standard and optimum expectations of the clients.

Dylan Healy, Creative Director at Animation Explainers  – “We create online videos for businesses working in areas like blockchain, biomed, fintech, medical devices, Forex – simplifying what can often be a confusing landscape for the average consumer online. Many organisations could seriously benefit from an explainer video.”

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We are a team who work efficiently, plan before designing, communicate regularly with clients, love what we do and care for our clients. Simply put, we are committed to getting our clients the results that they need. Take a look at our vast portfolio over on our YouTube channel.

We have created hundreds of explainer videos and that helped us acquire and develop a skill that we’re really good at which is explaining effectively. You’ll have a structure that is clear and on point. This would help you get your message across right.

What are you waiting around for?

Pick a time in our calendar and give us a call!