Software Explainer Video
What is a software explainer video?
Let’s be honest: software can be complicated and, dare we say it, occasionally dull subject matter to try and pitch. How do you market your software succinctly? Various software is built and created related to productivity, creativity, or simply to ease the communication process. There is also software made for professionals and businesses depending on the needs and demands of the software marketplace.
In today’s saturated world of modern technology, the way you market your software has to be understandable, relatable, user-friendly, and most importantly, innovative. As a software developer, you should explain it to your target audience seamlessly and with sophistication. You only have one shot at a killer sales pitch, so you must reach the broader audience in a way that they truly get a grasp of your new product/service with total understanding.
A software explainer video is, at length, typically around 60 to 90 seconds long. They are great tools to describe an inventive app or product, listing valuable features and the benefits to users in a clear and coherent way.
Use of an explainer video can be a highly engaging and downright fun way of marketing your product and work towards breaking the mould in a highly technical and competitive industry.
Client: Data Interconnect
Data Interconnect’s Corporate Animated Video Project
We worked with UK-based Data Interconnect, an SaaS company whose goal is to empower businesses to reduce costs, improve efficiencies and increase cash flow. We had an exciting time collaborating on their software explainer video, from the strategy phase to the final animation production. Overall, we did not only help deliver the results they expected but made sure they had a thoroughly enjoyable experience with us all through the process.
Are you ready to create your animated explainer video?
Why software explainer videos are so effective?
Explaining complex concepts (like tech or software) can be a struggle, even for industry experts. It can be a difficult task to explain your own product or service in the everyday language of the consumer if you have been working on this in-depth for a long period of time. We have broken down some benefits for you to understand just how effective this type of content can be in your world:
An animation explainer video can help make your software accessible for your target market, helping them to familiarise themselves with any complexities of your product. In today’s world, people are always using smartphones to access information, so creating an explainer video that’s available and convenient functions as an effective streamline from which you can promote your software and catch people at the right time to pique their interest. See the work we did with Hire Up Online, as a great example of what we can do for you.
An animation explainer video can coherently outline your software’s features or specific functions, including the benefits to your target market. Using lengthy written content or even bullet points may deter customers since they may be blocked from visualizing your offers’ functionalities. In the consumer’s eyes, a lack of understanding is a big no-no in this industry since customers will not likely be inclined to do their own personal research to learn more about your product. Let’s face it, we all like to be spoon-fed the details before making a decision. Why not let animated characters do this for you? Take a look at the work we did with Trennd.com as an apt example.
Explainer videos can efficiently dissect complex concepts and ideas into simplified content. We aim to bridge the gap between technical jargon and consumable content made up of support images and visuals so that your audiences fully understand what they could be investing in. The sky is truly the limit with Animation Explainers.
Imagine many things that Animation Explainers, our process and the overall explainer videos can do for your marketing strategy. With the right tools, resources and thorough planning, you’ll surely be able to deliver your message correctly and effectively to your audience, wherever they may be.
Why work with Animation Explainers?
Our team at Animation Explainers continue to provide quality results, good turnaround, and overall efficiency in our services. We love collaborating and co-creating with individuals, professionals, and businesses to bring creative ideas through explainer videos wherever you are worldwide.
We understand professionalism, and we make sure that this carries throughout all of our work. From writing the script to sound, design and animation, we simplify the task for you to have more time, lots of fun, and most importantly, concentrate more on other business needs.
Our Process: We like to keep it simple
Creating a software animation explainer video is as easy as 1, 2, 3 with Animation Explainers. We keep the process easy peasy lemon squeezy, every single step of the way.
Firstly, we identify the right approach through our Requirement’s Gathering Process. Our professional team will spend time discussing your industry and your company’s own specific needs for the proposed video. We will work collaboratively with you to distinguish your best solution, partaking in a comprehensive assessment of your project needs, as well as your ideas and expectations.
Once we have discussed your project requirements, we will compile our creative team and tools. At first find inspiration to write a killer script (we believe that everything must begin with a compelling storyline), find the right VO artist, and choose sound design and music. Then comes the fun part: it’s animation time!
Finally, your video is done! Our Revisions Process consists of a free check to ensure that everything is fine-tuned before rendering the final creative output. Once again, this can be a fully collaborative effort. Our software enables you to add your input and comments to the video in real-time, from which we can submit any requested changes or last-minute amendments. After this is all complete, you can enjoy your uniquely crafted software explainer video!
Meet our creative directors
Animation Explainers is based in Dublin, Ireland but we have worked with clients from anywhere across the world. Our creative team directors, Dylan and Aaron are very passionate in helping everyone with the creative process of making explainer videos. They are both resourceful and busy in overseeing the business strategy of the company and the efficiency of their works.
Aaron Connolly’s passion for marketing trends, technology and efficient processes is shown in making sure that the whole video explainers runs smoothly for every client. Aaron always makes sure that clients expectations is delivered with ultimate satisfaction and seamless experience.
Dylan, the in-house creative director, nurtures our relationships with clients on a daily basis to make sure every animated explainer video project runs on time and everyone is happy. He runs daily operation of the Animation Explainers team to ensure every work meets the quality standard and optimum expectations of the clients.
Dylan Healy, Creative Director at Animation Explainers – “We create online videos for businesses working in areas like blockchain, biomed, fintech, medical devices, Forex – simplifying what can often be a confusing landscape for the average consumer online. Many organisations could seriously benefit from an explainer video.”
We are a team who work efficiently, plan before designing, communicate regularly with clients, love what we do and care for our clients. Simply put, we are committed to getting our clients the results that they need. Take a look at our vast portfolio over on our YouTube channel.
We have created hundreds of explainer videos and that helped us acquire and develop a skill that we’re really good at which is explaining effectively. You’ll have a structure that is clear and on point. This would help you get your message across right