So what is 2D animation?
In 2D animation, every aspect of the scene is provided in two-dimensional, flat space. Characters, creatures, shapes, objects, effects, backgrounds – you name it. All of the components are simple and are animated only with width and height.
The format is vast in its potential and widely used for creating cartoons, animated movies, marketing videos, product demo videos, advertisements, corporate presentations, explainer videos, educational materials, video games, and more.
Even without the scientific benefits, we are all human and subsequently aware that they are simply charming – no matter what your age. Take the Disney classic, The Little Mermaid, as a perfect example. It’s a story we all know and love and visual proof that 2D animation can simply charm the masses and leave a long-lasting impact.
With the rise in popularity of video content within B2B marketing, animated video has paralleled in growth. Many more corporations consider using this type of content for promotion since it can have a much higher click-through rate compared to text. According to Deadline, studies indicated that video animations offer a 70% boost in conversion rates.
2D animation can be highly effective for the following:
- 2D Explainer Videos
- Whiteboard Explainer Videos
- Product Demo videos
- Advertisements & Brand Videos
- Infotainment & Educational Videos
- Corporate & business animation
- TV shows & films
Assuming that because you are here, you may be looking for a 2D animation production company that would sympathize with your business needs and help you reach your full potential via 2D marketing animation? Do you want your brand to cut through the noise in today’s saturated digital market? We are here to help! Here is a list of the best 2D animation studios that have the potential to become a reliable tool for your business:
1. Animation Explainers
- Isle of Man, United Kingdom
- Toronto, Canada
Animation Explainers are young, creative and offer a fresh approach to explainer video content. The team strives to convey your ideas through the medium of Animation to help you communicate and engage your customers. Animation Explainers’ videos represent an excellent way to get your content out to your target audience. They have a worldwide client base, representing 200+ clients across the globe in regions such as the USA, Canada, UK/Ireland, Europe, and Australia.
The biggest paradox in digital media is the strange truth that we can often feel so disconnected in our hyperconnected society.
In specific sectors, this presents a conundrum. How can businesses attract interest and investors if Joe Public doesn’t understand what is happening in new and innovative industries?
Enter: The team at Animation Explainers!
Animation Explainers offer a unique solution: minimal, eye-catching videos tailored to the needs of the client. The team has developed video content to help complex businesses simplify and get their message across since 2016.
The motivation of Animation Explainers is simple: getting elaborate and often tricky concepts across to people without turning off the modern reader, to whom time is very precious.
Animation Explainers prides itself on excellent communication. Before the animation process begins, we have your message, tone, and scripting all worked out before we even start to consider animation! Many of our competitors do the opposite and focus on the animation side first.
- Arkansas, USA
Explainify is a company that prides itself on inspiring the masses. It describes itself as a market leader for explainer video production and continues to help clients capture attention and motivate action. They create award-winning videos for both funded startups and Fortune 100s, such as Demandbase, GE, and Tyson Foods.
- California, USA
Sparkhouse is a youthful video production and marketing studio company based in California, USA. The studio produces branded movies and commercials and uses innovative ideas and bold storytelling to enhance brand image in their content. The company prides itself on its edginess and quick turnaround on producing ‘killer videos that get results. Among its key clients, there are Youtube, Entrepreneur Magazine, Forever 21, Zyliss, XFX, Zodiac Aerospace, UAG, Honda Financial, Nissan, amongst many others.
4. BluBlu Studios
- Warsaw, Poland
- Chicago, USA
Notable key clients include famous brands such as The New York Times, Twitter, Universal, Samsung, TBWA, DDB New York, Moderna, Lenovo, Riot Games, Deloitte, Durex, Subaru, Nickelodeon, Panasonic, Macmillan Publishers, L’Occitane, Singapore Airlines, and more.
As well as 2D animation, the studio offers a range of video production services and animation techniques, including 3D animation, motion graphics, cartoon series, animated videos, explainer videos, illustrations, storyboards, concept arts, animated series, TVC, animated commercials, and book illustrations. It prides itself in coupling high-end design with visual storytelling to create content that enforces change. The brand itself is consistently moving and growing with the times. If you are in a fast-paced industry, BluBlu could likely be a good fit.
5. The DVI Group
- Georgia, USA
The DVI Group is a small but driven video communications agency. Like many explainer companies, DVI’s catalyst idea is simply that the future of digital communications begins with video. Without it, you’re simply lacking in your marketing strategy. Much of their portfolio is human-based, and the Group builds custom video solutions from the ground up for businesses across various industries. DVI has built award-winning communications for world-renowned brands such as Delta Air Lines, Doosan, and Intercontinental Hotel Group.
It is common knowledge that dry information becomes far more interesting when it’s animated. If you want to tell your audience about a new piece of machinery, why not try doing so by creating an animated sequence?
We can guarantee that most people will prefer watching colorful moving images to reading a page of monotonous text. Whether you’re into reading or detest it, we all are partial to quick-fix ways to cut corners and like to expedite our learning about a brand or topic where we can.
While 2D animation can be limited in a budgetary sense since you will have to outsource, the compromise here is that for higher investment, you can create some great, engaging content to a level of customization that is hard to match.
Furthermore, 2D animation is less technology and software-dependent, meaning that they are much easier to produce and a cost-effective alternative to 3D animation.
Are you looking to get involved with a trusted 2D animated video production company? We hope that the above list of industry geniuses will put you in good stead in picking the right fit for your business needs. Our research for what we deem to be some of the best 2D animation studios globally has been based upon their Clutch ranking. This online platform collates ratings and reviews of leading IT, marketing, and business services companies. Think of Trip Advisor, except changed to help you make the best B2B marketing decisions for your company. We have also looked at the company’s portfolios, as well as previous customer reviews.
It’s important to choose the organization that best suits your brand’s spirit and create an animated video that will help you achieve your business goals.
It’s up to you – truly…
…But we’re just going to leave this here.